Net friend: “I depend, chongqing” propaganda puzzling authorities apologized

event overview

on July 1, the net friend & other; Li Yuansheng & throughout; Release weibo says, nanping near best body advertising, AD & other; I am chongqing & throughout; Is really confusing.

on July 7, according to the enshi evening news reported, the chongqing municipal industrial and commercial bureau for the advertising company to replace the ads, whereas lichuan insist that the advertisement not malicious, and after a series of formal procedures for examination and approval, if forced to replace, to Sue advertising company.

on July 8, & other; I am chongqing & throughout; Related news has been the major portals were re-published, momentarily sparked public debate.

on July 9, lichuan city bureau held a meeting, decided to controversial & other; I am chongqing & throughout; This AD, change & other Near chongqing & throughout; .

on July 10, lichuan city tourism bureau said & other; Our intention is not hype, but because the network of misreading brought harm to the people of chongqing. So it is necessary to apologize to the people of chongqing. Throughout the &; Meanwhile, lichuan have to chongqing aspects of advertising agency confirmed the new advertisement & other; Near chongqing LiangCheng lichuan & throughout; .

event after suppression Yang first, ended in lichuan city apology

& other; I am chongqing & throughout; Advertising is on July 1, first by a net friend on weibo, the morning of July 2 chongqing network “& other I chongqing & throughout; chongqing downtown near the best body advertising, news reports, the day only 3 piece of news.

the following July 3 solstice 6, the news once, out of the media field of vision, did not attract the public attention.

on July 7, according to the enshi evening news reported, the chongqing municipal industrial and commercial bureau for the advertising company to replace the ads, whereas lichuan insist that the advertisement not malicious, and after a series of formal procedures for examination and approval, if forced to replace, to Sue advertising company.

on July 7, the media exposure makes events appear in public again. July 8 in the morning, event related news by phoenix TV, tencent, yahoo, sohu and netease portal websites are reproduced, the lichuan & other I chongqing & throughout; tourism advertising is chongqing street controversial, was forwarded 96 times. Through large sites to the bold effect of news, lichuan city, once again, the tourism advertising is placed in the media spotlight, & other; I am chongqing & throughout; Has become a hot day baidu search word list. 4, the news of the day number achieved 140.

then lichuan city & other; I am chongqing & throughout; Tourism advertising caused a heated discussion, opinion & other; I am chongqing advertising & throughout; The word, for baidu hot search word list on 5th. Amount of news reports also appeared in the peak, 745. Related review articles appear quickly, the mainstream voice to advertising in lichuan city & other; Shocking & throughout; Even & other; Pulp & throughout; The crusade, and the article points out & other; Is jiangxi yi chun city shocking AD & lsquo; Yichun, a city troat & rsquo; The copy & throughout; . Among them, the People’s Daily and China youth network and mainstream media are commentary, and thinks that the advertising & other; Vulgar stunt injury throughout urban character &; . At the same time, also have a small number of media to advertising foundation for commercial purposes and don’t think the talk of lichuan city advertising degree is high, those that were quickly people remember that be not a good word.

on the same day, lichuan city tourism bureau meeting, decided to controversial & other; I am chongqing & throughout; This AD, change & other Near chongqing & throughout; .

on July 10, lichuan apologized to the people of chongqing city tourism bureau and replaced the slogan. After the previous & other; Forcibly removed from advertising throughout the prosecution &; To three days after & other; Sincere apologies & throughout; , lichuan city tourism attitude had distinct turned. The further development of the situation, also has given rise to reports continue to follow up, the day of the new coverage reached 528, baidu news hot search term & other; Lichuan I chongqing & throughout; In the 12th.

the people on the same day they are carried out online survey “lichuan city slogan & other chongqing & throughout; I provoke controversy, zha look?” , surveys show that about 56% of the netizens think lichuan city of hubei province slogan & other; I am chongqing & throughout; Shocking tacky, belong to the low-level.

after July 11, with the tourism bureau apologized, chongqing also showed let bygones be bygones, public opinion for the attention of the event. 11 news volume reached 385, mainly composed of review articles.

at this point, & other; I am chongqing & throughout; Basic dust settles on events. & other; I am chongqing & throughout; Since July 8 on baidu hot search word list for three consecutive days, visible to the public on the matter holder of high passion. By People’s Daily online survey data show that the basic mixed public opinion on the matter in his voice, illustrates the public advertisements involving the use of network language is still in groping.

crisis public relations with self-promotion

event on both sides of the first, is the chongqing municipal industrial and commercial bureau will first event set off again, lichuan city immediately denied that advertising malicious, and said that if the AD was removed, will resort to legal protection against caused by both sides, expand the influence of the event. But on the second day of the media watching developments, active voice lichuan city tourism bureau, said the change advertising words, tourism bureau out for chongqing public apology.

in dealing with the crisis public relations, lichuan city, 7 response action well mastered speed first principles. Because, usually in the crisis of the first 12-24 hours is the event’s golden cut-off point. During this time, news reports will spread in the media at a high speed, followed by is that the public is the truth and meaning of speculation, the movements will be important influence on the developments. Therefore the parties must act decisively, rapid response, decisive action, communicate with the media and the public. To control the situation quickly, otherwise you will expand the scope of the sudden crisis, and may even lose control of the global. Lichuan city tourism bureau to clarify that day, to the public to clarify lichuan city position and attitude about the incident, the official voice come out later, for & other; I am chongqing & throughout; The meaning of the suspicion public opinion is obviously reduced.

on July 9, lichuan city on formal advertising white only two days away, news release said to change the original & other; I am chongqing & throughout; For & other; Near chongqing & throughout; And apologize again. This is in the crisis pr in lichuan city, in addition to the time the first principle, to fulfill the responsibility of the embodiment of the principle and the principle of sincere communication.